Media Coverage

May 2011 - CBC - The National

Pure Mountain Medic guide Kevin Penston helps discuss how Rita Chretien stayed alive for nearly 50 days in the Nevada wilderness.

May 2009 -

NEW ECO-TOURISM TOUR COMPANY LAUNCHED IN CALGARY, ALBERTA PROMOTING ALBERTA’S EXTRAORDINARY LANDSCAPES & COLOURFUL HISTORY

"Pure Mountain Adventure is a year round light adventure eco-tourism company that provide fun, safe travel to magnificent destinations in Alberta, Canada...."

Winter 2008 - Green Living/ The Green Living Guides

"Pure Mountain Adventure believes in the principles of eco-tourism: minimizing the negative aspects of tourism on the environment while enhancing the cultural integrity of local people...."

Winter 2008 - Where Calgary/ Calgary Attractions Guide

"Eco-adventure company specializing in intimate trips of ten people or less. Destinations include Kananaskis, Banff, Lake Lousie, Fernie and Kimberley. Very reasonably priced—the 8-hour..."